Intelligence that shapes policy, capital and markets

Research and Market Intelligence is the commercial route for private studies and decision-support work. A commission can examine sector structure, market demand, policy developments, ecosystem relationships or institutional capability. Begin with the question, the geography, the intended use and the evidence needed to answer it.

The proposal should set out the research method, sources, outputs, timeline and limitations. It should also identify the information required from your organisation, confidentiality arrangements and ownership or publication rights. A report, presentation, dataset or executive briefing should be specified as an output, rather than assumed to be included.

Some teams need to monitor a market or issue over time. An institutional intelligence commission can define the sectors, geographies, policy developments or commercial signals that matter to that team, together with an agreed reporting frequency and format.

Discuss who will use the intelligence, how it contributes to decisions and what level of analysis is required. A recurring brief might combine a documented update, an issue tracker and a review conversation, where those outputs are agreed. The commercial arrangement should state the scope, permitted users, source treatment and renewal terms.

Your organisation can commission a podcast or interview series under its own brand. The work begins with the audience and purpose: leadership insight, a sector discussion, a programme story, practitioner learning or another defined editorial objective.

A ten-episode series can be planned as a complete production commission. The agreed scope may include concept development, topic and episode planning, research, guest coordination, interview preparation, recording arrangements, editing, artwork, descriptions, transcripts or captions, and distribution support. The proposal should specify what each episode contains, its format, approval stages, revision allowance and publication schedule.

Agree guest permissions, brand ownership, hosting-account access and the platforms where the episodes will appear. Distribution means completing the agreed publishing work; audience growth depends on the subject, quality, promotion and response. A commissioned series should be clearly identified as commercial content where appropriate.